Humanising banking

The challenge

How can a bank create added value in the insurance sector?

Project description

The challenge was suggested by one of Spain’s largest banks. Using the Design Thinking methodology, we aimed to create a solution that not only addressed user needs but also effectively resolved the client's challenges. Through a comprehensive process that included briefing, research, key insight sessions, co-design workshops, ideation, prototyping, validation, and implementation, we crafted a human-centric digital customer experience. The result was an innovative mobile app designed to enhance customer interactions and streamline their banking experience.